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3 Tips from Nike's Customizable Sneaker Service That's Fast-Growing in the China Market | Jing Daily
How do mass customization online toolkits create customer value? — BrandBa.se
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What do Nike and Chipotle Have That Your Business Needs? Customization. | Elementum
Scale vs. Personalization: Is Mass Marketing Dead? 12/11/2017
Can Nike use 3D-printing to sustainably mass customize its offer to consumers? - Technology and Operations Management
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Mass Customization - Definition, Types, Examples, How it Works?