![Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft's Entertainment and Devices Division, speaks during the Xbox 360 media briefing at the Wiltern Theatre in Los Angeles June 14, 2010. Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft's Entertainment and Devices Division, speaks during the Xbox 360 media briefing at the Wiltern Theatre in Los Angeles June 14, 2010.](https://c8.alamy.com/comp/2D17BJK/don-mattrick-senior-vice-president-of-interactive-entertainment-business-in-microsofts-entertainment-and-devices-division-speaks-during-the-xbox-360-media-briefing-at-the-wiltern-theatre-in-los-angeles-june-14-2010-microsoft-corp-will-begin-selling-its-kinect-motion-sensing-game-system-on-nov-4-before-the-crucial-holiday-season-hoping-to-lure-new-and-casual-players-to-the-xbox-and-steal-a-march-on-rivals-reutersmario-anzuoni-united-states-tags-society-entertainment-sci-tech-business-2D17BJK.jpg)
Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft's Entertainment and Devices Division, speaks during the Xbox 360 media briefing at the Wiltern Theatre in Los Angeles June 14, 2010.
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How new Zynga CEO and former Xbox boss Don Mattrick went from gamemaker to executive playmaker | Digital Trends
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