The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third | South China Morning Post
Key Takeaways From Adidas' Social Media Strategy | Socialinsider
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Fear, misfortune and Kanye West: how Adidas lost its lustre | Financial Times
How Kanye West Made Yeezy Brand a Success
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Adidas Kanye West Yeezy Shoes to be Sold Without Ye Branding - Bloomberg
Adidas, Gap were caught in Ye's brand trap | Ad Age
The Yeezy Effect: Dear Marketing Magazine...
Market demand for Adidas' Kanye West Yeezy products still there, analysts say - Portland Business Journal
How Kanye West Made Yeezy Brand a Success
Yeezy sneakers flood resale market after Adidas drops Kanye West over anti-Semitic outburst
Yeezys Are Still in High Demand on the Secondary Market
Adidas to Sell Yeezy Products Under New Name After Split With Kanye West – The Hollywood Reporter
As Adidas Weighs Options, Aims to Block Yeezy-Centric Trademark
Adidas to Sell Yeezy-Based Designs Despite Kanye West Split
Adidas Is Wondering What to Do With $1.3 Billion in Yeezy Sneakers - The New York Times
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Going long on Yeezys and Jordans: Inside the stock market for limited edition sneakers | CBC Radio